Whether you’re a developer, designer, or marketer, you made the choice to run your own business and to help others find success online — all while attempting to make a healthy income.
But let’s be honest: you probably didn’t get into the creative industry to deal with things like estimates, budgets, or financial reports.
These things can make even the most financially-seasoned freelancer or agency cringe, but mastering financial literacy is critical to the success of your web design or development business.
That’s why we’ve partnered with agency owners from around the world to create Grow Vol. 3 — a free guide that outlines how you can get the financial side of your business under control, and how to build a sustainably profitable business.
You’re staring at a book containing aggregate learnings that took years of experience to accrue. You’re just a few hours of reading away from all the excellent tips and tricks that will help you avoid the pitfalls so many of us stumble into. You’ll still have to do hard work to take the journey, but this book is rocket fuel.
10 successful agency owners share their advice
Our latest edition of Grow consists of 10 chapters written by 10 authors, each a web design veteran with years of experience running successful and profitable agencies. Throughout the book, they share personal advice, practical templates, and actionable insights to help you get in control of your finances and well on your way to creating a profitable web design or development business.
- Bookkeeping Basics: Six Tips for Getting Your Finances in Order— Explore six fundamental bookkeeping tips that every web design or development consultant must implement in their business.
- Knowing What to Charge: How to Discover Your Freelance Rate — Learn a simple approach for discovering and calculating your hourly rate as a web designer, developer, or digital marketer.
- Building a Sales Funnel: A Standard Operating Procedure for Securing Clients — Take a look at a proven approach for promoting your business and acquiring a consistent, healthy flow of leads.
- Demystifying Pricing: Strategies for Structuring Your Project Price Tags — Pricing projects effectively is a challenge faced by most designers and developers. This chapter will teach you four strategies for getting your pricing structures right.
- Web Design Estimates: Tips for Quoting Work Before the Project Begins — Receive actionable advice for estimating your web design or development work before the project begins.
- Proposal Writing: Advice for Delighting Clients and Winning Projects — Learn best practices for writing a project proposal and pitching it successfully to prospects.
- Service Level Agreements: Protecting Your Client Work and Your Business’s Income — Service level agreements are documents that help define how you’ll provide services to a client. In this chapter, you’ll learn the basics of creating your own agreements, and how they can protect your business and your bottom line.
- Getting Paid: How to Prevent (and Handle) Client Payment Problems — Explore several tactics for preventing a variety of client payment issues, and gain advice for professionally navigating non-payment situations that arise.
- Earning More: An Exploration of Revenue Models for Your Business — This chapter examines several alternative ways your business can generate revenue, beyond the traditional service-based consulting model.
- Achieving Financial Excellence: How to Master Finance for Non-Finance People — From invoicing to financial management, receive expert advice for building a sophisticated and predictable business model.
Receive actionable advice for your business
Download below, or visit our Guides page, to get your free copy of Grow Volume 3.
You should also check out our previous editions of Grow to receive even more insight for scaling your business:
- Grow Vol. 1: A Beginner’s Guide to Growing Your Design or Development Business
- Grow Vol. 2: Becoming a Full-Stack Freelancer
Keep an eye out for us at conferences and events in your city, where we’ll be handing out hard copies for your coffee table or bookshelf.