Effective content marketing requires a huge level of commitment, and scaling it demands a lot more. But it’s worth it.
This tutorial outlines five things to consider when looking to scale your content marketing strategy.
Invest in long-form content, like a blog. This is a powerful way to establish your business as an expert in your industry. You can never go wrong with well-researched, SEO optimized and informative pieces.
Invest in your team by hiring a freelance videographer to ramp up your production. Or a social media marketer who’s responsible for delivering the best content across all channels.
Create a content marketing production process that makes it easy for your team to execute your content marketing strategy. It's important to put the right processes in place to manage the new flow of content creation, execution, and reporting.
Block out time for editorial meetings. Each week block out time to regroup and talk about what's holding you back (or propelling you forward). These meetings are crucial for scaling your content marketing strategy.
Leverage User-Generated Content, like product reviews with customer pictures or a curated YouTube playlist of customer unboxings. This will increase your brand’s authenticity and encourage greater buy-in from your audience.
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