Tracking Results to Evaluate Influencer Success
Course content (32 lessons)
01 |How to Build An Engaged Following on Instagram
02 |How to Create Content that Converts Followers to Customers
03 |⌛ Halfway There... ⌛
04 |How to Create an Instagram Sales Funnel
05 |How to Make more Sales with Influencer Marketing
Knowing how to evaluate if an influencer campaign is essential. You want to ensure you’re getting a return on investment when you invest your hard earned money into advertising with influencers.
How to Track Results:
Goal: Content Engagement | Results: Likes, comments
Goal: Sales | Results: Discount code use or clicks to a trackable link (like clk.im, bit.ly)
Goal: Content | Results: More subjective, though it’s whether or not you can reuse the user generated content for your feed, or to promote with paid marketing
Tool to track your campaign: You can use this Google Sheets Doc as a template to track your campaign. (Note: Go to File → Make a Copy to save your own tracking document)
Tool to download high resolution images on Instagram (to reuse): Downloadgram.com. If that tool doesn’t work for you, you can find other helpful suggestions in this article: The secret trick to downloading full-resolution Instagram photos (via The Daily Dot)
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