Sweetening the deal

You’ll know your pricing and product best, but we have some best practices to help plan for the timing and structure of sales. We’re focusing on how a discount or sale is presented and how to make it land with your customers so it feels genuine, while still increasing average order value and orders in general.

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<h1>Build an online store for your business with your new skills.</h1><p>Shopify has everything you need to start selling, all in one place.</p>