Marketing

Learn marketing

As an entrepreneur, you bring valuable products and services to your community every day. But you can reach further and make a bigger impact by honing your marketing skills with online marketing training from Shopify.


Shopify allows you to easily find and sell to the right audience and track your marketing performance.

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Thumbnail preview about Creativity for Business Success
Course
Sarah Chrisp
1h 20m

Creativity for Business Success

There’s creativity “sleeping” inside you. Unleash it. Turn it into a business.

The most successful entrepreneurs don’t piggyback off the ideas of others. They pave their own path. They innovate instead of imitate. But there’s a problem: innovation is intimidating.

What if you’re stuck in a creative rut? How do you know if your ideas are any good? And how do you turn an abstract idea into a tangible plan? That’s what this creativity for business course is all about.

Your instructor is Sarah Chrisp, the founder of the popular ecommerce YouTube channel Wholesale Ted. There, she shares the tips, tricks, and strategies she’s learned from turning her teenage ecommerce side hustle into a six-figure automated business.

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Build your brand on Instagram
Course
Jade Darmawangsa
1h 8m

Build your brand on Instagram

Get sales with a killer Instagram strategy. Grow your brand into an empire.

This Instagram course helps you build your account from scratch. Set the right goals. Run highly-targeted campaigns. Give your audience the content they want to see. And get sales.

Learn the tips and tricks that pro marketers use to get views, loyal followers, and sales.

Your instructor is pro social media marketer Jade Darmawangsa. Jade’s social media accounts and ecommerce businesses have been so successful that she skipped college to run her own media brand.

Now Jade helps thousands of content creators launch and grow their businesses.

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Thumbnail preview about Organic content strategies for Instagram
Tutorial
Haley Dashovich
3m

Organic content strategies for Instagram

Watch tutorial
Thumbnail preview about How to utilize Instagram data to improve engagement
Tutorial
Haley Dashovich
2m

How to utilize Instagram data to improve engagement

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Thumbnail preview about How to use Tiktok for your business
Tutorial
Haley Dashovich
3m

How to use Tiktok for your business

Watch tutorial
Thumbnail preview about Create a consistent content strategy for social media growth
Tutorial
Haley Dashovich
2m

Create a consistent content strategy for social media growth

Watch tutorial
Thumbnail preview about Video equipment for DIY content creation
Tutorial
Haley Dashovich
4m

Video equipment for DIY content creation

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Thumbnail preview about Scale your content marketing strategy
Tutorial
Shopify Education Team
4m

Scale your content marketing strategy

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Thumbnail preview about 5 tips for driving sales with text message
Tutorial
Shopify Education Team
3m

5 tips for driving sales with text message

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Thumbnail preview about 6 ways to grow your email, chat, & text subscribers
Tutorial
Shopify Education Team
4m

6 ways to grow your email, chat, & text subscribers

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Thumbnail preview about Create a personalized discount strategy
Tutorial
Shopify Education Team
3m

Create a personalized discount strategy

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Thumbnail preview about Engage your customers with non-product pages
Tutorial
Shopify Education Team
5m

Engage your customers with non-product pages

Watch tutorial

Enhance your marketing expertise

Your company is founded on a great idea for a product or service. On top of that, you’ve put together a skilled team, a business structure that keeps everything organized, and the basic elements of a sales program. But chances are, you aren't a marketing expert...yet. Even though there’s some buzz about your business, you could always use a bigger, more engaged, more loyal audience. With just a few high-quality strategies and tactics, you can make it happen. And you can learn marketing skills with an online marketing training class from Shopify.

Shopify makes it easy to learn how to build awareness and promote your brand across a range of marketing channels. Each marketing training tutorial is hosted by an expert who understands just how important marketing is to your bottom line. Tutorials are quick, concise, and delivered via streaming video, so you can start, pause, and continue your lesson at your convenience. You can learn skills like social media marketing, content marketing, A/B testing, and SEO, which are all critical to your business' success.

How can I learn marketing online for free?

The easiest and fastest way to learn marketing online for free is with marketing training from Shopify. Each video tutorial covers a specific learning objective, like organic content strategies, A/B testing, social media marketing, and so much more. Just find a topic that interests you and click play—you don’t have to sign up or register and you can start or pause your learning whenever you need to.

How do small businesses do online marketing?

The best way for small businesses to get started with online marketing is to build a profile of their ideal customer. The goal of this is to build a better understanding of what channels and what marketing methods will have the biggest impact. For example, if you notice that your target customers are heavy social media users, it may be a good idea to target them there. Or you might learn that content marketing is your best chance at reaching potential customers, so you should invest in SEO and increasing organic traffic.

If you need some help with any of these tactics, you should check out Shopify's online marketing training. You can learn everything from how to create a stunning logo to TikTok marketing strategies.

Is marketing easy to learn?

Digital marketing is a big, big world with varying levels of complexity. But thanks to the tutorial experts at Shopify, learning marketing is a lot easier than you might think. Not only is the information targeted to your needs as an entrepreneur, concisely laid out, and easy to follow, you can also start a tutorial whenever it's convenient for you. Just find a topic that meets your needs and click play—you can do it before work in the morning, during your lunch break, or after dinner, it’s entirely up to you.