Nigerian Ecommerce Startup DealDey Acquired by Ringier

Nigerian Ecommerce Startup DealDey Acquired by Ringier


Ringier Africa Deals Group, a venture between Swiss Ringier Africa AG and South African Silvertree Internet Holdings, announced that it has acquired one of Nigeria’s biggest shopping platforms called DealDey.

DealDey was launched in 2011 by Simdul Shagaya. With over 1 million users, 15,000 active merchants and 20,000 businesses, DealDey is the largest online deals business in the region.

In addition to that, DealDey also comprises of the couponing platform Promohub and discovery platform Lyf, both forming part of the acquisition.

“The DealDey team is excited about joining forces with the newly-formed Ringier Africa Deals Group. It offers great opportunities as DealDey brings a wealth of experience in technology, merchant management and consumer behaviour in Nigeria – and we will be leveraging the Ringier Africa portfolio in marketing, classifieds and media as well as Silvertree’s e-commerce expertise towards supporting the sustainable growth of the group.” said DealDey's CEOs.

Kehinde Oriola will continue as the CEO of DealDey as part of the new Ringier Africa Deals Group.


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