With thousands of apps in the Shopify App Store, you have a lot of options when it comes to extending the functionality of your online retail.
Whether you want to add customer reviews, improve email marketing, publish your products to Facebook, or get in-depth analytics, there’s definitely an app for that.
But with so much to choose from, we thought it would be a good idea to highlight 27 of the best free Shopify apps (either completely free or that offer a useful free plan) that retailers and marketers can add to their store.
27 best Shopify apps for your ecommerce store
If you’re just getting started with a new store or looking to enhance your existing site, then this list is for you.
- Shopify Email
- ReConvert Upsell and Cross Sell
- Friendly Accessibility Tools
- Fancy FAQ
- Tip Quik
- Pre-Order Alpha
- Change Commerce
- Super Reports
- Shopify Local Delivery
- Easy Digital Products
- Smart SEO
- Product Reviews
If you’re looking for a small business idea or in need of a product to sell, Oberlo can help you source a supplier. With Oberlo, you can search a marketplace of products available for direct import into your Shopify store. When you receive an order, you can fulfill it through your dropshipping supplier via Oberlo, which will ship the product to your customers for you. There’s no need to worry about packaging or shipping it yourself.
If you want to neutralize your shipping emissions that contribute to climate change, use Offset. Offset is a Shopify app that calculates the total emissions generated by your shipped orders. That number becomes your Offset cost. The cost is typically low—a few cents per order—and your payment goes toward forest protection initiatives. Offset offers a dashboard where you can see your environmental impact, such as how many trees you’ve protected, and share those statistics with your customers.
If you want to promote your business with email, Shopify Email is a great marketing app for building an email list and managing your campaigns.
With Shopify Email, you can send branded emails to subscribers from your Shopify admin dashboard in just a few clicks. The app has a variety of pre-made templates that pull your logo, product images, descriptions, and more from your store. You can also customize the text and buttons in minutes.
Simply import your contact lists into Shopify. Create and send your campaigns, then track results like opens, clicks, add to carts, and purchases to further optimize your customer acquisition and retention campaigns. You get 2,500 emails for free each month then pay only $1 for every 1,000 emails you send after that.
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ReConvert Upsell & Cross Sell
Upselling and cross-selling to your customers is a great way to increase cart size and average order value. With ReConvert, you can build a custom thank you page (aka order confirmation page) that turns new customers into repeat ones. It allows you to customize your landing page with a drag-and-drop builder and access features such as countdown timers, personalized recommendations, post-purchase surveys, and reorder buttons that help you automatically re-engage customers who just bought in your store.
Ever wonder why shoppers don’t convert on your website? BetterReplay provides live recordings of shoppers’ sessions so you can see how people interact with your Shopify store and what items they look at. With this information, you can see and fix where shoppers get stuck and evaluate new ideas to improve conversions and lower abandoned carts in your store.
The best part? The app is 100% free and records up to 5,000 sessions per month. No coding required.
Advoz is a great free Shopify app for store owners who need a helping hand with their social media advertising. When you install Advoz, you can access a certified advertising pro who creates custom ads for Instagram, Facebook, and Google and sets you up with a high-level audience to drive leads to your store. The only things you need to do are pay for a weekly ad budget, have a Facebook Business account, and add a product catalogue to Facebook.
Jebbit: Custom Product Quizzes
Jebbit helps you create beautiful quizzes that customers love to engage with. These match quizzes, also known as shoppable quizzes, can help people find the best fit products in your store to move them along the customer journey, increasing conversions and sales. You can build product match quizzes, personality quizzes, simple surveys, lead gen forms, and more.
Jebbit’s visual builder lets you quickly map out and build these experiences. With no-code design elements and omnichannel distribution, you can meet customers where they shop and provide personalized product recommendations that drive sales for your Shopify store.
Friendly Accessibility Tools
Everyone who shops online does it differently. We use different devices and make decisions at our own pace. Some of us may have difficulty reading text or using a mouse. Others may have color-blindness and not be able to distinguish certain shades. Either way, you want to create a store that is accessible to everyone. The Friendly Accessibility Tools plugin can help you do that.
With Friendly Accessibility Tools, you can easily adjust settings like contrasts, readable fonts, text size, and more, so anyone shopping in your store can navigate it easily. All you have to do is add this free Shopify app and enable the features you want. Changes will happen in your store in real time.
FAQ pages are key to creating a good customer experience in your store. They provide instant answers to common questions and clear up any hesitations they may have. Fancy FAQ makes it easy for you to build attractive, search-friendly FAQ pages into your pages so you can establish trust with shoppers and encourage them to make a purchase.
PayWhirl Recurring Payments
PayWhirl makes it easy to create, manage, and sell subscriptions through Shopify’s native checkout. Customers can set up their own accounts, see their billing history, and make changes to their payment plans any time. They can also add new payment methods and information associated with their subscription, all without contacting your support team.
Tip Quik | Tip Pop-up in Cart
Want to make both your employees and customers happy? Tip Quik gives customers the option to add a tip for workers before checkout. You can design a custom pop-up using Tip Quik, then install the snippet on your checkout page in minutes. Your employees will be happier with more cash in their pocket, and your customers will have the chance to express their gratitude—win-win for everyone.
Promo.com is a free Shopify app that helps you create product videos that drive sales for your store. Video creation requires little to no effort on your part. You just have to choose the type of video you need and product you want to promote. Then, Promo.com will pull all existing images and video on your website to create a promotional video for your business.
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Easyship is an all-in-one shipping app that helps you reach customers around the world with lower shipping costs and higher conversion rates. Over 100,000 retailers use Easyship to save time and money for their delivery services.
When you use Easyship, you get access to pre-negotiated shipping solutions from couriers around the world through a single account. It also provides an intuitive dashboard where you can manage orders, including printing shipping labels, storing product dimensions, accessing invoices and receipts, generating return orders, and more.
Pre-Order Alpha provides a fast and flexible way to sell pre-order, out-of-stock, and coming-soon products in your store. Using Pre-Order Alpha, you can highlight pre-order products with customized ribbons, add Pre-Order Now buttons to your product page, and automatically tag pre-order items in your admin, so you can stay organized and keep track of everything.
Setup takes five minutes, and there’s an excellent technical support team to help you out along the way.
Change Commerce is a donation app that lets customers give to a cause, directly from your store. It was a Shopify Staff Pick in 2019 and 2020 and it supports over 1.5M unique nonprofits. You can place your donation request widget on a product page, a shopping cart, or at checkout. If a customer decides to donate, Change Commerce manages the entire donation process, giving you the opportunity to create a positive impact with little effort.
Super Reports gives you the means to track your store’s sales, get insight into inventory, analyze order details, and measure performance over time. It seamlessly connects to your Shopify store and pulls real-time reports you can email to yourself and other stakeholders. You can quickly identify winning (and losing) products, monitor inventory levels, and extract key insights you can use to grow your business.
Shopify Local Delivery
Consumer trends show that more people bought online and had it delivered locally during the first three months of the pandemic than ever before. Shopify Local Delivery is a free app that helps any brick-and-mortar business capitalize on this new behavior.
You can choose your delivery area and price in your Shopify admin. Customers in your chosen area can choose local delivery during checkout. Shopify Local Delivery helps you manage the process by providing optimized routes, automated push notifications, and order status updates. All delivery stops show up in a list on the app. After a delivery is completed, the upcoming stops get moved to the top of the list.
Easy Digital Products
Easy Digital Products is a great free Shopify app to increase sales for infopreneurs, allowing you to sell digital products easily in your store. You can attach any files to your products or variants, upload them fast, and track all orders in the app. Simply customize the interface, buttons and text with one click.
If you’re an Easy Digital Products user, you can import your own license keys or have the app generate unique ones for each order.
You’ve likely heard of TikTok, but did you know that it ranks sixth among apps for consumer spending worldwide? If you want in on the action, use the TikTok Shopify app. With it, you can create video ads, track results, and manage all your orders inside Shopify. It’s a great way to reach a younger target audience and drive sales. As a bonus, all new TikTok for Business accounts get a free ad credit you can use in your first campaign. Try it today!
Mochi Texting and Live Chat Support
Using Mochi, you can chat with customers and visitors on your site in real time. Mochi can show you how someone got to your site, what products they look at, and even what they add to cart, so you can offer the right support quickly and easily. It also offers SMS or web-based support—and if you’re not available, you can automate responses and lead scoring with Mochi’s AI.
Smart inventory management is a big advantage to any brick-and-mortar or ecommerce business. If you sell out of in-demand products, it can lower sales—and if you keep too much inventory, you can drain your resources.
Need a simple solution? Use Stocky by Shopify to optimize your inventory decisions. With one tool to manage and track your products, you’ll spend less time worrying about what to buy and more time increasing your profits with the best product mix for your store.
Printful is one of the best print-on-demand dropshipping apps for store owners selling print and embroidered goods like t-shirts and pillows. When a customer buys a product in your Shopify store, Printful automatically fulfills and ships it to them. The company ships over one million items per month and handles all shipping, inventory, and production, so you can focus on building your business.
Gameball: Loyalty & Rewards
Gameball is a customer retention platform that helps you manage loyalty programs to increase referrals and sales. Customers can complete challenges, earn points, and level up through different tiers to earn rewards and discount codes. You can also create a referral program where they earn rewards for bringing new customers to your business.
Gameball lets you trigger pop-ups to encourage customers throughout their shopping experience to promote your program, interact with people, and create more loyal customers. The app offers a free forever version, with paid plans starting at $29/month.
Secommapp: Affiliate Marketing
If you want to run an affiliate marketing program for your store, you can create, manage, and track affiliates with Secomapp. When you install this free Shopify app, you get access to the Secomapp Affiliate Marketplace and find new affiliate marketers for your store. You can chat directly with influencers from the app, generate affiliate links, and track clicks and sales in one place.
PixPix Image Editor
PixPix is an easy-to-use image editor with a ton of great features. The interface is lightweight and user friendly, so you can crop, resize, and adjust color and lighting issues quickly. It also provides automatic alt text and optimized file names for search engine optimization. You can integrate PixPix directly into your product pages, giving you the ability to edit photos and get your products live and selling faster.
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Ecommerce SEO is a challenge for many business owners. It can take time, resources, and money to get your website to rank high in search engines. But with Smart SEO, you can automate SEO optimization and drive more traffic to your store.
This free Shopify app automatically generates meta tags and alt tags, fixes broken links, and manages your sitemap to keep your pages Google-friendly. It also provides structured data to Google to boost your search results. All you have to do is choose a template and let Smart SEO do the rest.
The Product Reviews app lets you add customer reviews to your products. This provides a way for your customers to give you their feedback and use social proof to encourage other customers to purchase from your store. Product reviews are extremely important, especially when 98% of consumers look at them at all during the purchasing process, according to an eMarketer report. Plus, the content published in customer reviews can also aid in SEO.
Visit the Shopify App Store for more apps
Shopify apps can unlock new functionalities that will optimize your site for a better customer experience and boost sales. While the apps above are some of the best free apps available in the Shopify App Store, there are cart abandonment, marketing automation, Facebook Messenger, sales channel apps for Amazon, Etsy, and plenty more to leverage for your unique business. It all comes down to finding the best app and pricing that suits your needs.
Visit the Shopify App Store to browse even more apps by use case, and feel free to share your favorites in the comments. Happy selling!
Illustration by Alice Mollon