What Should I Name My Online Store?

What Should I Name My Online Store?

If creating a viable business is a war, having a great business name is half the battle. Would Google be the world's most-visited website if it was named Find Stuff? 

What Should I Name My Online Store?

What about if Facebook was called Friend Directory? 

It's incredibly important to find the right name when setting up your online store to help it stand out from the crowd - both from a branding perspective, and from an SEO perspective. Here are 6 few pointers on how to find that killer name:

1. Short & Simple

Having a short and snappy name is great for several reasons. It's easy to remember, easy to pronounce, and fits into the header of your store's home page with little difficulty. Finding one is a little more difficult though. Here are a few different strategies you can try:

  • Try out different combinations of short words. Two short words that rhyme can stick in the memory.
  • Make up a word or tweak an existing one. Web brands like Google, eBay, and Skype have instantly recognisable names, even though they aren't real words.
  • Use a word with personal meaning. It might be a nickname you have for your significant other, your pet's name (a smart idea if your store relates to furry friends) or even use your own name in your store. Using a personal name makes your store easier to identify with on a personal level.

2. Be Different

Do some market research to discover what names are being used by your direct competitors and try to come up with something completely different. The challenge here is to come up with a name that reflects your niche and the type of products you're selling, without your business name being too similar to your competitors. For instance, if you're selling electronics and technology products, you might have competitors who use words like "electronics," "Technology," and "Future" in their names. Don't use similar words. Think differently and stand out.

3. Consider your Web Presence

Once you have a list of options for your store name, find out if the chosen .com domain is available for them. This might be difficult, given that .com is by far the most popular top-level domain (TLD) and has been for a long time. I've previously discussed the value of having a custom domain for your store and this is an important consideration when choosing a name for your ecommerce business.

4. Google It

Go to Google and see if the names on your list show up. Could you potentially make it to the top of the first page? If you choose a generic name - chances are you won't be able to rank very well. Also, it's important to check Twitter, Facebook, and any other social media sites you'll want to use for availability.

5. Don't Rule Out Snazzy TLD's

If the .com for your chosen name isn't available, you might want to consider a different TLD. Shopify store Tattly decided to go with a .ly domain making it www.tatt.ly which is pretty cool. Website maker about me made their domain www.about.me which is also pretty neat. A lot of SEO analysts will say Google isn't as friendly to these lesser known domains, but honestly the jury is out on anything official. If you do everything right, you should still be able to rank just as high as a .com. PLUS, going with a snazzy domain is far more unique.  

6. Don't Get Sued

Please don't get sued... or go to jail... or anything like that. Make sure you're legally allowed to use the business name you've come up with. Check with The United Sates Patent and Trademark Office. They have a free database that's a pain in the butt to search, but trust me... it's well worth the effort! Also note, the US doesn't have one centralized national register, so trademarks can be made in another country, or even another state. In Canada, you can search through the Canadian Intellectual Property Office website, which is also pretty confusing. The only safe way to be 100% sure is by consulting a lawyer.

Need help in coming up with good store names? Try our free business name generator tool.


  • Al Herrington
    Al Herrington
    November 30 2011, 10:29AM

    Sweet logos.

  • Janelle Pierce
    Janelle Pierce
    November 30 2011, 11:22AM

    It should also be noted that if Google were named ‘find stuff’ which are english words, would it be as multi-national as it is today? Would spanish/italian..etc.. speaking countries use it as much?

  • Robert I.
    Robert I.
    December 01 2011, 03:26AM

    Well, easier said than done but great advice to follow, thanks!

  • @Shopify Mark Hayes
    Mark Hayes
    December 01 2011, 09:51AM

    @Al: Thanks!
    @Janelle: Very good point – I should have put that in my article! For people selling products in various countries and languages, that’s definitely something people should consider.
    @Robert: :-)

  • Brandon
    December 15 2011, 11:27PM

    Matt Cutts has stated Google doesn’t care about TLD. His example was .gov domains. It’s on the YouTube Webmaster Central channel. All they care about is the age of the site, relevance, user experience, etc…

  • suzanelyk
    February 09 2012, 08:27AM

    It is a special case..

  • Jennifer
    February 25 2014, 05:57AM

    Great post. Very nicely explained. Thanks for sharing. Choosing a good business name is very important, if anyone follow above guidelines will definitely find meaningful name that can attracted people to his Business.

  • rajeev
    October 20 2014, 02:48PM

    suggest me for e commerce catchy name domain name search

  • lalit soni
    lalit soni
    December 05 2014, 03:18AM

    Hi frends i am starting a e comerce bussiness so mpls sugesst me a good name for my bussiness.

  • leah
    September 18 2015, 12:57PM

    cool idea

  • fast shopping
    fast shopping
    November 04 2015, 01:38AM

    nice comments all thanks for share it

  • fast shopping
    fast shopping
    November 04 2015, 01:40AM

    great post every one thank you for sharing what about think of online shopping
    join this www.fast shopping.com

  • maythetsunaing
    March 22 2016, 02:05AM


  • Ajay Kumar Sharma
    Ajay Kumar Sharma
    May 19 2016, 01:38AM

    Hi friends i want to start a small business of online product selling. Please suggest me a name for my business.

  • rahman nadeem
    rahman nadeem
    May 24 2016, 07:48AM


  • binu
    June 04 2016, 07:27AM

    Any suggestion for a catchy name for apparels and fashion.

  • Michael Rader
    Michael Rader
    June 17 2016, 06:31AM

    Hello, I am looking a business name for my new fitness niche site. Please suggest some attractive names which can help me in ranking it well.

    Thanks :-)

    Michael Rader

  • debasree sarkar
    debasree sarkar
    June 18 2016, 01:50AM

    i strated a online business with the product vegetable and grocerry item pls suggest me a bussiness name

  • debasree sarkar
    debasree sarkar
    June 23 2016, 02:39AM

    Suggest a name for my bussines

  • Gina Love-Aguilar
    Gina Love-Aguilar
    July 09 2016, 03:42PM

    How do you change the name of your Shopify business? And how do you change your domain name if it is the same? I know who all to contact. But I have my domain name and business name plastered everywhere now! Kinda too late to change. Maybe with my next album.

  • name
    August 29 2016, 01:34PM


  • Ambika Prasad Dhakal
    Ambika Prasad Dhakal
    September 06 2016, 08:29AM

    Nice, really good suggestion. Thank you.

  • adnan fazal
    adnan fazal
    September 15 2016, 10:47PM

    I need your help , we are going to launch e-commerce site , we are confused what should be its name Can you suggest me any name which is not avaliable in the market

  • Mehedi Hasan
    Mehedi Hasan
    September 22 2016, 03:51PM

    I have just found my website name www.hebiro.com
    Thanks for the hints

  • Ashish Karn
    Ashish Karn
    December 04 2016, 01:21PM

    i strated a online business i,e, flipkart, snapdeal, amazon pls suggest me a bussiness name

  • Jai Prakash Sankhyan
    Jai Prakash Sankhyan
    December 05 2016, 02:06AM

    i strated a online business i,e, flipkart, snapdeal, amazon pls suggest me a bussiness name

    December 23 2016, 04:20AM

    on the 9 December &29.00 was deducted from my online store still in finding a full satisfaction about a online store

    I am a member of uAfrica.com
    my account number signed on 27 June 2016 is 1352 797 74 contract no 4047

    ABSA bank south africa savings account no 9302 3985 64

    I want it back again on my Bank debit order instructions

  • Fakhar maken
    Fakhar maken
    January 15 2017, 12:12PM

    sugesrlt me a better name for my busines nane..online shoping page… no need of tld

  • Mohsin Khan
    Mohsin Khan
    January 29 2017, 03:24AM

    Send me all suggestation for online shopping store for home furnishings and building materials.
    Need something short and punching name.

  • Deep Kajal
    Deep Kajal
    February 27 2017, 08:31AM

    help now

  • Berries
    May 03 2017, 01:31AM

    Hi, I am starting an online shopping store with items like health and nutrition, personal care, cosmetics and home & garden. Can you help me to suggest a unique name which is not available in the market?

  • Rajan
    May 13 2017, 07:29PM

    Hi, I am starting an online shopping store with items like health and nutrition, personal care, cleaning care, cosmetics and home cleaning, facility management ,cloth etc.. Can you help me to suggest a unique name which is not available in the market?

  • Godspare John Dick
    Godspare John Dick
    June 08 2017, 09:42AM

    Pls I have a business and I need to know how to connect it to the world.Am in Nigeria and I need to sale to the world market. I also need international markers & partners in selling mostly African wears. +2348036155168

  • Hadi
    July 13 2017, 04:00PM

    Please can you help me finding a catchy name for my small business? I’m opening Poffertjes (mini dutch pancakes) any recommendations?
    Thank you

  • Kennedy Joseph
    Kennedy Joseph
    July 25 2017, 01:40AM

    I am looking for a Attractive name which is also a good keyword for seo. Can anyone help me find out. I am planing to setup ladies products website. Looking forward to be helped.


  • Shibili Mohammed M
    Shibili Mohammed M
    September 10 2017, 01:09PM

    Please suggest aa catchy name for my spare parts business..

  • Susie Edwards
    Susie Edwards
    September 24 2017, 04:32AM

    Some of those commenting above might find the Kindle e-book Choosing a Winning Business Name useful for ideas. You can read the first few pages free on Amazon.

  • Manish kumar
    Manish kumar
    October 18 2017, 03:56PM

    Please help the suggest good name for shop like ,E,N, and w thank u

  • Jackie vast
    Jackie vast
    November 18 2017, 03:06AM

    Hi friends, I want to start a small business of online product selling. Please suggest me a name for my business.
    Thanks alot ×××

  • Avi
    November 19 2017, 04:52AM

    I want gud n unique name for onlin shop’s page
    Tq in advance??

  • amir
    December 02 2017, 05:33AM

    Hi, I want to choose a domain for the store that is short, and then you can come up with a good name. Give me the goods that I sell in most areas. Attro Cologne The digital goods clothing and apparel are the same as the previous site.
    Please advise


  • Muhammad Ahmad
    Muhammad Ahmad
    December 11 2017, 03:51AM

    I need your help , we are going to launch e-commerce site, we are confused what should be its name Can you suggest me any name which is not avaliable in the market..
    it’s my number 0316-4142077
    please tell my any name

  • emmanuel
    December 22 2017, 07:39PM

    Hi friends, I want to start a small business of online product selling. Please suggest me a name for my business.
    Thanks alot ×××


  • Maas Groups
    Maas Groups
    December 27 2017, 08:54AM

    Such an informative article it make my email standout from crowd thanks for sharing with us
    Keep it up for the goo work!

  • Afasha
    March 10 2018, 08:48AM

    Hi, We are Starting new online Export Business ,Can you help me to suggest a unique name which is not available in the market?

  • Stella
    March 11 2018, 12:42AM

    It would be wise also to check out names of Facebook pages before going out to register a company name. I found out that Facebook users can create any name for a Facebook page or group, even if the name was not taken in a registry or as a web site (URL), because people can name their pages anything they want. I was glad to know this ahead of time, or I would have made a mistake. So, check out the registry, research on GoDaddy to find if the URL is taken, and also search on FB if someone has used the name for their page. You would need a business page on Facebook to create ads, and if your company name is already taken by someone of Facebook, it could create confusion for your brand. Being as original as possible for your company name pays off.

  • Muhammad Usman
    Muhammad Usman
    March 28 2018, 06:06PM

    Hi Sir/Mam,
    it’s me, Usman, I m living and working in UAE.
    I want to start an E-Commerce web business, so that’s why I need a good name for my business.
    I want to provide all kind of electronics, cosmetics, computer, networking and some IT Services also.
    so please suggest me what is best for me.

  • Kayode
    April 05 2018, 08:40AM

    HI ALL, You can contact me for your e-commerce site or business names via email mytruesource@gmail.com

  • rahul
    May 04 2018, 06:26AM

    hi sir ,
    my self rahul just suggest me a short name for my eCommerce business & store .

  • Rina Ann Palac
    Rina Ann Palac
    July 05 2018, 09:25PM

    opening my online shop, Thinking about naming it to something different.

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