Your selling
season starts now

The holidays are around the corner. Whether you’re preparing for Black Friday, Singles’ Day, or Valentine’s Day, each week we’ll help you win with tools, tactics, and strategies to reach more customers around the world.

Featured webinar

AMA with Shopify’s experts: How to deliver the right shipping options to improve conversions

Power your next move with data

Data pays. The more you understand your customers, the more you control your next business decision. Discover the power of insight and analytics in your holiday planning, whether for campaigns, product releases, or new markets.

Tool

Unpack your product performance

Put your money where your sales are. Identify your best selling products with ABC analysis, so you can stock up before peak season.

Feature

Stay in control of your inventory

Don’t get caught without the right inventory on hand. Track and manage your products with Shopify, so you can stay in control of your largest expense this selling season.

App

Make the most of every sale

Be the one-stop shop for your buyers this holiday. Inspire them to take home even more gifts with upsell and cross-sell apps that increase average order value.

Find support for your busiest time of the year

Take control of your peak selling preparation with expert resources and product recommendations. Wherever you are in your selling journey, we’ll give you a clear path for growth—and support along the way. You’ve got this. And we’ve got the tools.

Feature

Turn small payments into big purchases

Give customers the flexibility to split their purchase into 4 equal payments for up to 53% higher conversion and up to 28% lower cart abandonment. Customers pay no interest or fees, while you get paid upfront.

App

Start the marketing conversation now

The best way to get ahead of the busy season is by starting your email strategy now—a month or two before Black Friday and Cyber Monday. Set yourself up for high-impact events by planning, creating, and scheduling emails right in Shopify with the Shopify Email app.

Feature

Keep tabs on your real-time performance

Live View is the place to experience the excitement of visitors becoming customers, wherever they are in the world. Tune in to your store performance by device or country, and capture the trends live as they happen.

Average conversion rate by industry

Make every sale count

‘Tis the season to turn peak traffic into peak sales. Try the new conversion rate calculator to get the average conversion rate for your industry, along with tips to optimize your own this holiday.

Calculate your rate 

Holiday resources for year-round selling